Automotive IoT is termed as the internet connected vehicles which delivers three kinds of communications such as vehicle-to-vehicle, vehicle-to-infrastructure and in-vehicle. In a vehicle, an Internet connection can be employed for infotainment, navigation and telematics applications. The connected car, and now the growing automotive IoT, started in 1996 when GPS technology was permitted for civilian use, and General Motors launched OnStar in association with Hughes Electronics and EDS, at that time OnStar was pioneering automotive technology. Although in-dash phone calls and in-car connectivity are shared place in the year 2016. Automotive IOT is fast moving out there just in-dash infotainment. For instance, Audi just proclaimed their connected car technology traffic light information system. Vehicles with the connected car expertise expects display an in-dash countdown for the subsequent green lights in cities that consume “smart” traffic light systems. The global Automotive IOT market is expected to grow with a CAGR of 26.75% during the forecast period (206-2023). The major driving factor of the automotive IOT market are rise in telematics mandates by governments, increasing demand for assisted & automated driving and demand for smartphone features in cars. Moreover, lack of cellular connectivity coverage and cost burden on consumers are the restraining factor of the automotive IoT.
The IoT exist in the “thing” term, that comprises any artificial or natural entity which can be allocated an IP address and offered with the capability to transfer data through a network. In automotive IOT is used in such a way that automobile is constructed with fuel sensor accomplished of notifying the driver once the tank is empty. Novel landscapes announced by the car manufacturers, the vehicles have developed progressively more software ambitious and at the same time dependent. Once it comes to connecting technology and drivers, the auto industry has a richer and longer track record as compare to any other sector by contributing a series of developments expected not only at safer driving such as ESP, ABS, cruise control and airbags nevertheless also at enlightening the driving experience globally. Demand for smart features in cars are the major driving factor of the global Automotive IOT market. IOT ensures endless opportunities, the emergence of ‘connected cars’ has combined the use of IoT with cars. The adoption of IoT allows to exchange the information which helps to create easy to use process for driver that are exciting and impressive.
Source: OBRC Analysis.
The report on global automotive IOT market includes connectivity form factor, offering, communication type and applications.
Connectivity form factor is segmented into:
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Embedded
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Tethered
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Integrated
Offering is segmented into:
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Hardware
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Software
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Services
Communication type is segmented into:
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In-Vehicle Communication
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Vehicle-To-Vehicle Communication
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Vehicle-To-Infrastructure Communication
Application segment in the global Automotive IOT market includes:
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Navigation
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Telematics
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Infotainment
The report scope is widely categorized on the basis of its communication type which include in-vehicle communication, vehicle-to-vehicle communication, vehicle-to-infrastructure communication. Moreover, the market revenue estimates and forecast includes hardware software, and services.
The global Automotive IOT market report has been geographically segmented in:
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North America (U.S. & Canada)
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Asia Pacific (China, India, Japan, South Korea, Australia RoAPAC)
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Europe (UK, France, Germany, Spain, Italy, RoE)
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Rest of World
North America accounts for the highest revenue share of the automotive IoT market in 2016. The major contribution is made by United States in the development of the automotive IoT market in North America. Occurrence of key players such as General Motors and Ford who have been evidencing connectivity services. The telecommunications giant such as AT&T and others added around 2.7 million connected cars in the U.S. Asia Pacific is anticipated to be the fastest growing region in the global automotive IOT market during the forecasted period (2016-2023). Due to the augmented demand for navigation services and infotainment, mainly in India and China where the tech-savvy youth population desires a more and better-connected driving experience. Although in Japan, the automotive telematics dates to 1997, once Toyota (Japan) sold its first telematics solution in the country. These nations have ongoing identifying automotive IoT as a solution to limit issues such as air pollution, traffic congestion and greenhouse gas emissions.
Global automotive IoT market report covers segmentation analysis of connectivity form factor offering, communication type and application. Report further covers segments of communication type which includes in-vehicle communication, vehicle-to-vehicle communication and vehicle-to-infrastructure communication. In-vehicle communication holds the highest revenue share in in the year 2016 in communication type segment. With the upsurge in navigation and infotainment applications inside the car, in-vehicle communication is increasing rapidly in luxury as well as economy cars. In the year 2017, GM creates new software development kit for in-car infotainment apps, which offers access to around 400 data points.
The major market players of the global automotive IOT market are
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International Business Machines Corporation
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Cisco Systems, Inc.
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Google Inc.
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AT&T Inc.
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Audi AG
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Ford Motor Company
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General Motors
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Others
All such companies are adopting various strategies such as collaboration, merger & acquisition, product launches and partnership. Merger & acquisition is the key strategy adopted by key players to sustain in the dynamic market.
For example: In the year 2016, Ford Motors binds up with MapMyIndia to support its navigation platform. MapMyIndia is mapping software developer which has united with Ford for adding novel points of interest to search consequences about a given location on Ford’s branded navigation and in-car entertainment platform named as SYNC App Link.
The report covers detailed analysis of companies which comprises overview, SCOT analysis, product portfolio, strategic initiative, strategic analysis, competitive landscape and market share analysis in automotive IOT market.
Key reason to buy the report:
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The report includes market estimation, forecast and analysis for the year 2016-2023
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Report includes detailed analysis of different segments such as equipment type and applications of automotive IOT.
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Identify and understand the strength, opportunities, challenges and threat of the automotive IOT market.
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Covers details analysis of Porters 5 force model and other strategic models and also covers revenues, market share analysis, competitive landscape analysis of major players of automotive IOT market.
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Detailed analysis of various the regulatory policies which are affecting the global automotive IOT market.
How we are different from others:
At Occam’s we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global automotive IOT market offers detailed analysis of strategic models such as investment vs. adoption model, see saw analysis and others strategic models. Also, the report contains the detailed analysis of application, adoption scenario and decision support for each segment. The report discusses competitive landscape of the automotive IOT market, with giving extensive SCOT analysis of key companies.
Key findings of the global automotive IOT market.
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Demand for smartphone features in cars is adding growth in global automotive IOT market.
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North America held highest revenue share in 2016.
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In-vehicle communication held the large revenue share in 2016 due to upsurge in navigation and infotainment applications inside the car.
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Acquisition is the key strategy adopted by players of Automotive IOT equipment market.
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