Bluetooth low energy beacon, also known as bluetooth beacon are hardware transmitters working on the basis of Bluetooth 4.0 Low Energy standard to facilitate one way and two way communication. These beacons are installed in smartphones, tablets and other devices to perform actions such as location monitoring, advertising, notification and interaction and other information in real-time close proximity to a beacon. The global bluetooth beacon market is expected to have an impressive CAGR of 95.5% during forecast period 2016-2023. Bluetooth beacons primarily deploys the Bluetooth Low-Energy (BLE) to transmit a signal from one device to another device. The signal used to identify the physical location of a device with precision of 10cm to 70m or initiate an action on device such as a push notification. Bluetooth beacons facilitate efficient service, quick payments and notifies regarding offers and discounts, delivery tracking etc. Bluetooth beacons can be battery powered, USB powered or solar energy powered. Bluetooth is rapidly replacing advanced technologies such as ZigBee and Near Field Communication (NFC) in order to strengthen the beacon solutions. Moreover, Bluetooth beacon industry is witnessing increased adoption of beacons in more complex industrial applications. As conventional applications of bluetoth beacons were limited to retail and marketing, the deployement of bluetooth beacon is expected to make transition towards various other application areas such as airports, travel and tourism, healthcare, financial institutions, multichannel marketing etc.
Source: OBRC Analysis
The report on global bluetooth beacon market includes technology, platforms and end users.
Technologies segment in global bluetooth beacon market include:
· iBeacon
· Eddystone
· Microsoft 10
· Others
The platforms segment of global bluetooth beacon market include:
· Closed source
· Open source
The end users of bluetooth beacon include:
· Retail
· Travel and tourism
· Healthcare
· Financial institutions
· Others
The report scope is widely categorized on the basis of its technologies which include iBeacon, Eddystone, Microsoft 10 etc. Report scope does not include any software.
The global report has been geographically segmented in:
· North America (U.S. & Canada)
· Asia Pacific (China, India, Japan, RoAPAC)
· Europe (UK, France, Germany, RoE)
· Rest of World
Geographically, North America is the largest market in terms of revenue share. US held 84% market share in shipment of bluetooth beacons in 2015. The key factors driving the market growth in North America is increased adoption of beacon technology in hospitality and retail sectors. Furthermore, offering coupons and surging trade promotions are driving the store sales thereby enabling the retailers to provide personalized offers and coupons. For instance, US based retail stores such as Walmart, Sephora, Lord & Taylor, Urban Outfitters use bluetooth beacons to provide their customers on their smartphones to notify them about personalized coupons. Also, in 2014, Alex and Ani had installed bluetooth beacons in their stores to optimize the product placement and store layouts. Moreover, North America has the highest penetration of organized retails which is expected to boost the North American market growth. However, Asia Pacific is anticipated to emerge as the fastest growing market region during forecast period 2016-2023 owing to increasing mobile payments and rising penetration of smartphones. Moreover, high potential applicability of bluetooth beacons in retail sector is expected to drive the market growth in APAC.
Global report om this market covers segmentation analysis of type, applications and end users. Report further covers segments of technologies used in bluetooth beacons which include iBeacon, Eddystone, Microsoft 10 etc. iBeacon is the dominating technology segment and accounted for 77% adoption in retail sector in 2015. This is due to surging demand for providing location-based notification and information to nearby smartphones which are compatible with the iBeacon protocol. Also, iBeacons facilitate proximity-based marketing to target customers with personalized messages on the basis of their purchase history. However, Eddystone is expected to emerge as the fastest growing technology segment due to its open format and ability to offer wide range of solutions for proximity interactions without requirement for native apps. Report further covers segments of platforms which include closed source and open source. The end users of bluetooth beacon include retail, travel and tourism, healthcare, financial institutions etc. Retail is the leading end user sector and accounted for over 65% revenue share in 2016 owing to increased adoption of bluetooth beacon for enhancement of customer experience. However, healthcare segment is expected to witness fastest growth during forecast period due to surging need to respond emergency situations. Bluetooth beacons are being widely adopted in healthcare sector to facilitate streamline process of patient monitoring and management and to provide customized solutions to patients according to their diagnosis history and current health conditions.
The major market players are:
· BLUECATS
· PAYPAL
· KONTAKT.IO
· GIMBAL
· FATHOM
· OTHERS
These companies are using various strategies such as merger & acquisition, collaboration, partnership and product launch. Whereas, Product and service launch is the key strategy adopted by companies.
For Example: In March 2017, Fathom signed a partnership agreement with Gimbal to provide customers with best bluetooth beacon services by offering next generation indoor location technology coupled with bluetooth beacons to enhance asset tracking systems.
In 2015, Kontakt.io had launched its bluetooth beacon named ‘Tough Beacon’ which uses bluetooth BLE smart beacon technology. This beacon is encased in a special polycarbonate blend which makes it shatter-proof, waterproof and can be operated in wide range of temperatures.
The report covers detailed analysis of companies which comprises overview, SCOT analysis, product portfolio, strategic initiative, strategic analysis, competitive landscape and market share analysis.
Key reason to buy the report:
· The report includes market estimation, forecast and analysis during forecast period 2016-2023
· Report includes detailed analysis of different segments such as type, applications and end users of bluetooth beacon.
· Identify and understand the strength, opportunities, challenges and threats.
· Covers details analysis of Porters 5 force model and other strategic models and also covers revenues, market share analysis, and competitive landscape analysis of major players.
· Detailed analysis of various regulatory policies which are affecting the global bluetooth beacon market.
How we are different from others:
At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our global report on the market offers detailed analysis of strategic models such as investment vs. adoption model, see saw analysis and others strategic models. Also, the report contains the detailed analysis of application, adoption scenario and decision support for each segment. The report discusses competitive landscape, with giving extensive SCOT analysis of key companies.
Key findings:
· North America is the largest market region in terms of market revenue share.
· Beacon is the leading technology segment.
· Product and service launch is the key strategy adopted by companies.
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