Global Cross-Platform And Mobile Advertising Market, Market Analysis and Forecast 2017-2023

Global cross-platform and mobile advertising market is estimated to grow with 26.2% CAGR during the forecast period 2016-2023. Cross platform is a trait of programing language which helps programmers to develop software for several platforms just by writing the program only once. Cross platform can run in all systems without any modification. Global cross-platform and mobile advertising market is primarily driven by following factors:

Increase in mobile internet devices
Multiple advertising platform
Increase in usage of mobile web
Emerging trend of mobile applications

The key trends of cross–platform & mobile advertising are increasing usage of smartphones. The smartphone users in the United States are increasing, in the year 2016, smartphone users were approx. 207.1 million and it is anticipated that smartphone users will reach up to 264.3 million by 2021. The global cross platform and mobile advertising market is predicted to ride on the requirement for interactive advertising to propel business growth. Interactive advertising incorporates a major role in today’s era of digital selling. Out of all alternative interactive advertising, cross platform advertising and mobile advertising have emerged significantly. Increasing demand for efficient multimedia communications is anticipated to drive global cross-platform and mobile advertising market. In addition to this, developments in cloud-based deployments resulting in improved solutions for enterprises and users is expected to contribute to the rich communication suite services and subscribers during forecast period. Moreover, constant innovation and redesigning of communication services by network operators is projected to drive the cross-platform and mobile advertising market.

Source: OBRC Analysis

The global cross-platform and mobile advertising market is segmented into advertising platform, solutions, end user and type of advertising. Advertising platform is sub segmented into:

Cross-platform advertising
Mobile advertising platforms

Solution is sub segmented into:

Integrated solutions
Content delivery solutions
Advertising campaign solutions
Reporting and analytics solutions
Mobile proximity solutions
Others

End-user is sub segmented into:

Small & medium enterprises
Large Enterprises

Type of advertising is sub segmented into:

Search advertising
SMS/MMS/P2P messaging advertising
Rich media
Display
In-game advertising
In-app advertising
Others

Vertical is sub segmented into:

Banking, Financial Services and Insurance (BFSI)
Healthcare and life sciences
Retail and consumer goods
Manufacturing
Travel and hospitality
Telecommunication and IT
Media and entertainment
Government
Others

The revenue for the above industrial verticals are specific to the cross-platform and mobile advertising market. However, the total revenue of these applications in general have been excluded from the scope of the report. Also, the total market revenue has been calculated by summing up advertising platform, solutions, end user and type of advertising segments. Geographically, the global cross-platform and mobile advertising market is segmented into:

North America (U.S. & Canada)
Asia Pacific (China, India, Japan, RoAPAC)
Europe (UK, France, Germany, RoE)

On the basis of geography, the global cross-platform and mobile advertising market is segmented into Asia pacific, North America, Europe, and rest of the world. North America held the highest revenue share in 2016, due to high research and development initiatives and early adoption of recent technologies. Asia Pacific countries such as India and China may witness surge in demand due to increasing number of smart phone users and increasing purchasing power of consumers and increasing internet penetration.

The cross-platform and mobile advertising market is further segmented into advertising platform, solution, type of advertising, end user and vertical. On the basis of advertising platform the cross-platform and mobile advertising market is further segmented into cross-platform advertising, and mobile advertising. Based on solution the cross-platform and mobile advertising market is further segmented into advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions and many more. Based on type of advertising the cross-platform and mobile advertising market is further segmented into search advertising, SMS/MMS/P2P messaging advertising, rich media, display advertising, in-game advertising, in-app advertising and many more. Further on the basis of end user the market is segmented into small and medium enterprises and enterprises. Moreover, on the basis of vertical the market is further segmented into consumer goods, retail, and restaurants, telecom and IT, Banking, Financial Services, and Insurance (BFSI), media and entertainment, travel, transportation, and automobile, supply chain and logistics, healthcare, energy, power and utilities, academia and government and many more.

The major market players of the global cross-platform and mobile advertising market are:

GOOGLE, INC.
FACEBOOK, INC.
APPLE, INC.
SAP SE
OTHERS

Detailed analysis of these companies provided in this report comprises of overview, SCOT analysis, product portfolio, strategic initiative and strategic analysis.

These companies use various strategies such as mergers & acquisitions, collaboration, partnership and product launching. Example: February, 2017 Amobee acquired Adtech company Turn adding Turn’s data management platform and demand-side advertising platform to Amobee. This acquisition will help Amobee in expanding Amobee’s data management capabilities and programmatic advertising for various Amobee clients such as, Dell, Airbnb and Lexus. Moreover the acquisition also leads to expansion of Amobee in Asia Pacific region.

Why to buy the report:

This report will:

Provide you the business strategies adopted by market player such as acquisition as in February 2017 Amobee had acquired adtech company Turn.
Provide in detail the different segments such as advertising platform, solutions, end user and type of advertising which affect the global cross-platform and mobile advertising market.
Provide you the patent analysis of globalcross-platform and mobile advertising market.
Identify and understand the strengths, opportunities, challenges and threat of the cross-platform and mobile advertising market.
Provide revenues of major players of the market such as Google, INC., SAP SE Facebook, Inc.
Provide you the various regulatory policies which affect the global cross-platform and mobile advertising market.

How we are different from others:

At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on global cross-platform and mobile advertising market offers the longest chain of market segmentation covering major market segmentation based on advertising platform, solutions, end user and type of advertising. The report tracks the major market trends in the global cross-platform and mobile advertising market such as advancement of network technologies, development of internet enabled mobile phones. For each market segments covered in global cross-platform and mobile advertising market report, we provide opportunity matrix, and DROC analysis, that enable the clear growth assessment across each market segment. The report discusses competitive landscape of the cross-platform and mobile advertising industry, with giving extensive strategy analysis of more than 15 companies. Moreover, the report discusses various models such as 360-degree analysis, See Saw analysis, and Porter five force model and so on. For the high-level analysis in the report we provide a comparative analysis of historic and current year data.

Key findings of the global cross-platform and mobile advertising.

Rising usage of smartphones is contributing to the growth of global smart security market.
North America held the largest revenue share in 2016.
Mobile platform advertising segment is dominating the market due to the development of wireless devices, wireless technologies and other smart devices for, entertainment, communications and shopping.
Acquisition is the key strategy adopted by the various market players of global cross platform and mobile advertising market.
Retail and consumer goods sector is the major segment of end-user.

1. INTRODUCTION

1.1. EXECUTIVE SUMMARY

1.2. ESTIMATION METHODOLOGY

2. MARKET OVERVIEW

2.1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET: EVOLUTION & TRANSITION

2.2. MARKET DEFINITION AND SCOPE

2.3. INDUSTRY STRUCTURE

2.4. REGULATORY FRAMEWORK

2.5. TOTAL MARKET ANALYSIS

2.5.1. TOP 5 FINDINGS

2.5.2. TOP 5 OPPORTUNITY MARKETS

2.5.3. TOP 5 COMPANIES

2.5.4. TOP 3 COMPETITIVE STRATEGIES

2.6. ESTIMATION ANALYSIS

2.7. STRATEGIC ANALYSIS

2.7.1. INVESTMENT VS. ADOPTION MODEL

2.7.2. 360 DEGREE INDUSTRY ANALYSIS

2.7.3. PORTERS 5 FORCE MODEL

2.7.4. SEE-SAW ANALYSIS

2.7.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA

2.8. COMPETITIVE ANALYSIS

2.8.1. KEY STRATEGIES AND ANALYSIS

2.8.2. MARKET SHARE

2.8.3. TOP COMPANY ANALYSIS

2.9. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS

2.9.1. INVESTMENT OPPORTUNITIES BY REGIONS

2.9.2. OPPORTUNITIES IN EMERGING APPLICATIONS

2.9.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT

3. MARKET DETERMINANTS

3.1. MARKET DRIVERS

3.1.1. INCREASE IN MOBILE INTERNET DEVICES

3.1.2. MULTIPLE ADVERTISING PLATFORM

3.1.3. INCREASE IN USAGE OF MOBILE WEB

3.1.4. EMERGING TREND OF MOBILE APPLICATIONS

3.2. MARKET RESTRAINTS

3.2.1. LOCATION AND PRIVACY CONCERNS

3.3. MARKET OPPORTUNITIES

3.3.1. EMERGENCE OF SOCIAL MEDIA

3.3.2. HIGH DEMAND FOR RICH COMMUNICATION SERVICES

3.4. MARKET CHALLENGES

3.4.1. HEAVY INVESTMENTS IN NEW AND INNOVATIVE METHODS

3.4.2. COMPLEX CROSS-PLATFORM ADVERTISING

4. MARKET SEGMENTATION

4.1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY ADVERTISING PLATFORM

4.1.1. MARKET DEFINITION AND SCOPE

4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.1.4. OPPORTUNITY MATRIX

4.1.5. MARKET SEGMENTATION

4.1.5.1. GLOBAL CROSS-PLATFORM ADVERTISING MARKET

4.1.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.1.3. TOP PLAYERS & KEY PRODUCTS

4.1.5.1.4. KEY CONCLUSIONS

4.1.5.2. GLOBAL MOBILE ADVERTISING MARKET

4.1.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.1.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.1.5.2.3. TOP PLAYERS & KEY PRODUCTS

4.1.5.2.4. KEY CONCLUSIONS

4.1.5.2.5. KEY CONCLUSIONS

4.2. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SOLUTION

4.2.1. MARKET DEFINITION AND SCOPE

4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.2.4. OPPORTUNITY MATRIX

4.2.5. MARKET SEGMENTATION

4.2.5.1. GLOBAL ADVERTISING CAMPAIGN SOLUTIONS MARKET

4.2.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.1.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.1.4. KEY CONCLUSIONS

4.2.5.2. GLOBAL CONTENT DELIVERY SOLUTIONS MARKET

4.2.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.2.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.2.4. KEY CONCLUSIONS

4.2.5.2.5. KEY CONCLUSIONS

4.2.5.3. GLOBAL INTEGRATED SOLUTIONS MARKET

4.2.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.3.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.3.4. KEY CONCLUSIONS

4.2.5.4. GLOBAL REPORTING AND ANALYTICS SOLUTIONS MARKET

4.2.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.4.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.4.4. KEY CONCLUSION

4.2.5.5. GLOBAL MOBILE PROXIMITY SOLUTIONS MARKET

4.2.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.5.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.5.4. KEY CONCLUSION

4.2.5.6. OTHERS

4.2.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.2.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.2.5.6.3. TOP PLAYERS & KEY PRODUCTS

4.2.5.6.4. KEY CONCLUSION

4.3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY END-USER

4.3.1. MARKET DEFINITION AND SCOPE

4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.3.4. OPPORTUNITY MATRIX

4.3.5. MARKET SEGMENTATION

4.3.5.1. GLOBAL SMALL & MEDIUM ENTERPRISES MARKET

4.3.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.3.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.3.5.1.3. TOP PLAYERS & KEY PRODUCTS

4.3.5.1.4. KEY CONCLUSIONS

4.3.5.2. GLOBAL LARGE ENTERPRISES MARKET

4.3.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.3.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.3.5.2.3. TOP PLAYERS & KEY PRODUCTS

4.3.5.2.4. KEY CONCLUSIONS

4.3.5.2.5. KEY CONCLUSIONS

4.4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY TYPE OF ADVERTISING

4.4.1. MARKET DEFINITION AND SCOPE

4.4.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.4.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.4.4. OPPORTUNITY MATRIX

4.4.5. MARKET SEGMENTATION

4.4.5.1. GLOBAL SEARCH ADVERTISING MARKET

4.4.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.1.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.1.4. KEY CONCLUSIONS

4.4.5.2. GLOBAL SMS/MMS/P2P MESSAGING ADVERTISING MARKET

4.4.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.2.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.2.4. KEY CONCLUSIONS

4.4.5.2.5. KEY CONCLUSIONS

4.4.5.3. GLOBAL RICH MEDIA MARKET

4.4.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.3.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.3.4. KEY CONCLUSIONS

4.4.5.4. GLOBAL DISPLAY ADVERTISING MARKET

4.4.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.4.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.4.4. KEY CONCLUSION

4.4.5.5. GLOBAL IN-GAME ADVERTISING MARKET

4.4.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.5.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.5.4. KEY CONCLUSION

4.4.5.6. GLOBAL IN-APP ADVERTISING MARKETING

4.4.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.6.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.6.4. KEY CONCLUSION

4.4.5.7. OTHERS

4.4.5.7.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.4.5.7.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.4.5.7.3. TOP PLAYERS & KEY PRODUCTS

4.4.5.7.4. KEY CONCLUSION

4.5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY VERTICALS

4.5.1. MARKET DEFINITION AND SCOPE

4.5.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

4.5.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

4.5.4. OPPORTUNITY MATRIX

4.5.5. MARKET SEGMENTATION

4.5.5.1. GLOBAL CONSUMER GOODS, RETAIL AND RESTAURANTS MARKET

4.5.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.1.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.1.4. KEY CONCLUSIONS

4.5.5.2. GLOBAL TELECOM AND IT MARKET

4.5.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.2.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.2.4. KEY CONCLUSIONS

4.5.5.2.5. KEY CONCLUSIONS

4.5.5.3. GLOBAL BANKING , FINANCIAL SERVICES AND INSURANCE MARKET

4.5.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.3.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.3.4. KEY CONCLUSIONS

4.5.5.4. GLOBAL MEDIA & ENTERTAINMENT MARKET

4.5.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.4.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.4.4. KEY CONCLUSION

4.5.5.5. GLOBAL TRAVEL, TRANSPORATION AND AUTOMOBILE MARKET

4.5.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.5.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.5.4. KEY CONCLUSION

4.5.5.6. GLOBAL SUPPLY CHAIN AND LOGISTICS MARKET

4.5.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.6.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.6.4. KEY CONCLUSION

4.5.5.7. GLOBAL HEALTHCARE MARKET

4.5.5.7.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.7.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.7.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.7.4. KEY CONCLUSION

4.5.5.8. GLOBAL ENERGY, POWER AND UTILITIES MARKET

4.5.5.8.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.8.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.8.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.8.4. KEY CONCLUSION

4.5.5.9. GLOBAL ACADEMIA AND GOVERNMENT MARKET

4.5.5.9.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.9.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.9.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.9.4. KEY CONCLUSION

4.5.5.10. OTHERS

4.5.5.10.1. ADOPTION SCENARIO & MARKET DETERMINANTS

4.5.5.10.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

4.5.5.10.3. TOP PLAYERS & KEY PRODUCTS

4.5.5.10.4. KEY CONCLUSION

5. COMPETITIVE LANDSCAPE

5.1. KEY STRATEGIES

5.1.1. LIST OF MERGERS & ACQUISITION

5.1.2. LIST OF JOINT VENTURES

5.1.3. LIST OF PRODUCT LAUNCHES

5.1.4. LIST OF PARTNERSHIPS

5.2. TOP 10 COMPANY ANALYSIS

6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY REGION

6.1. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY

6.2. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS

6.3. OPPORTUNITY MATRIX

6.4. GEOGRAPHIC SEGMENTATION

6.4.1. NORTH AMERICA

6.4.1.1. INDUSTRY APPLICATION ANALYSIS

6.4.1.2. TOP COUNTRY ANALYSIS

6.4.1.2.1. U.S.

6.4.1.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.1.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.1.2.1.3. KEY CONCLUSIONS

6.4.1.2.2. CANADA

6.4.1.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.1.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.1.2.2.3. KEY CONCLUSIONS

6.4.2. EUROPE

6.4.2.1. INDUSTRY APPLICATION ANALYSIS

6.4.2.2. TOP COUNTRY ANALYSIS

6.4.2.2.1. UK

6.4.2.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.1.3. KEY CONCLUSIONS

6.4.2.2.2. FRANCE

6.4.2.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.2.3. KEY CONCLUSIONS

6.4.2.2.3. GERMANY

6.4.2.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.3.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.3.3. KEY CONCLUSIONS

6.4.2.2.4. SPAIN

6.4.2.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.4.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.4.3. KEY CONCLUSIONS

6.4.2.2.5. ITALY

6.4.2.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.5.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.5.3. KEY CONCLUSIONS

6.4.2.2.6. REST OF EUROPE

6.4.2.2.6.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.2.2.6.2. TOP PLAYERS & KEY PRODUCTS

6.4.2.2.6.3. KEY CONCLUSIONS

6.4.3. ASIA PACIFIC

6.4.3.1. INDUSTRY APPLICATION ANALYSIS

6.4.3.2. TOP COUNTRY ANALYSIS

6.4.3.2.1. CHINA

6.4.3.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.1.3. KEY CONCLUSIONS

6.4.3.2.2. INDIA

6.4.3.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.2.3. KEY CONCLUSIONS

6.4.3.2.3. JAPAN

6.4.3.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.3.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.3.3. KEY CONCLUSIONS

6.4.3.2.4. SOUTH KOREA

6.4.3.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.4.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.4.3. KEY CONCLUSIONS

6.4.3.2.5. AUSTRALIA

6.4.3.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.5.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.5.3. KEY CONCLUSIONS

6.4.3.2.6. REST OF ASIA PACIFIC

6.4.3.2.6.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.3.2.6.2. TOP PLAYERS & KEY PRODUCTS

6.4.3.2.6.3. KEY CONCLUSIONS

6.4.4. ROW

6.4.4.1. INDUSTRY APPLICATION ANALYSIS

6.4.4.2. TOP COUNTRY ANALYSIS

6.4.4.2.1. LATIN AMERICA

6.4.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.4.2.1.2. TOP PLAYERS & KEY PRODUCTS

6.4.4.2.1.3. KEY CONCLUSIONS

6.4.4.2.2. MIDDLE EAST & AFRICA

6.4.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)

6.4.4.2.2.2. TOP PLAYERS & KEY PRODUCTS

6.4.4.2.2.3. KEY CONCLUSIONS

7. COMPANY PROFILES

7.1. GOOGLE , INC

7.1.1. OVERVIEW

7.1.2. PRODUCT PORTFOLIO

7.1.3. KEY INNOVATION/FOCUS SECTOR

7.1.4. STRATEGIC INITIATIVES

7.1.5. SCOT ANALYSIS

7.1.6. STRATEGIC ANALYSIS

7.2. FACEBOOK,INC

7.2.1. OVERVIEW

7.2.2. PRODUCT PORTFOLIO

7.2.3. KEY INNOVATION/FOCUS SECTOR

7.2.4. STRATEGIC INITIATIVES

7.2.5. SCOT ANALYSIS

7.2.6. STRATEGIC ANALYSIS

7.3. APPLE , INC

7.3.1. OVERVIEW

7.3.2. PRODUCT PORTFOLIO

7.3.3. KEY INNOVATION/FOCUS SECTOR

7.3.4. STRATEGIC INITIATIVES

7.3.5. SCOT ANALYSIS

7.3.6. STRATEGIC ANALYSIS

7.4. SAP SE

7.4.1. OVERVIEW

7.4.2. PRODUCT PORTFOLIO

7.4.3. KEY INNOVATION/FOCUS SECTOR

7.4.4. STRATEGIC INITIATIVES

7.4.5. SCOT ANALYSIS

7.4.6. STRATEGIC ANALYSIS

7.5. MICROSOFT CORPORATION

7.5.1. OVERVIEW

7.5.2. PRODUCT PORTFOLIO

7.5.3. KEY INNOVATION/FOCUS SECTOR

7.5.4. STRATEGIC INITIATIVES

7.5.5. SCOT ANALYSIS

7.5.6. STRATEGIC ANALYSIS

7.6. AOL

7.6.1. OVERVIEW

7.6.2. PRODUCT PORTFOLIO

7.6.3. KEY INNOVATION/FOCUS SECTOR

7.6.4. STRATEGIC INITIATIVES

7.6.5. SCOT ANALYSIS

7.6.6. STRATEGIC ANALYSIS

7.7. MILLENIAL MEDIA

7.7.1. OVERVIEW

7.7.2. PRODUCT PORTFOLIO

7.7.3. KEY INNOVATION/FOCUS SECTOR

7.7.4. STRATEGIC INITIATIVES

7.7.5. SCOT ANALYSIS

7.7.6. STRATEGIC ANALYSIS

7.8. YAHOO INC.

7.8.1. OVERVIEW

7.8.2. PRODUCT PORTFOLIO

7.8.3. KEY INNOVATION/FOCUS SECTOR

7.8.4. STRATEGIC INITIATIVES

7.8.5. SCOT ANALYSIS

7.8.6. STRATEGIC ANALYSIS

7.9. AMOBEEE, INC

7.9.1. OVERVIEW

7.9.2. PRODUCT PORTFOLIO

7.9.3. KEY INNOVATION/FOCUS SECTOR

7.9.4. STRATEGIC INITIATIVES

7.9.5. SCOT ANALYSIS

7.9.6. STRATEGIC ANALYSIS

7.10. INMOBI

7.10.1. OVERVIEW

7.10.2. PRODUCT PORTFOLIO

7.10.3. KEY INNOVATION/FOCUS SECTOR

7.10.4. STRATEGIC INITIATIVES

7.10.5. SCOT ANALYSIS

7.10.6. STRATEGIC ANALYSIS

7.11. FLYTXT

7.11.1. OVERVIEW

7.11.2. PRODUCT PORTFOLIO

7.11.3. KEY INNOVATION/FOCUS SECTOR

7.11.4. STRATEGIC INITIATIVES

7.11.5. SCOT ANALYSIS

7.11.6. STRATEGIC ANALYSIS

7.12. MILLENNIAL MEDIA

7.12.1. OVERVIEW

7.12.2. PRODUCT PORTFOLIO

7.12.3. KEY INNOVATION/FOCUS SECTOR

7.12.4. STRATEGIC INITIATIVES

7.12.5. SCOT ANALYSIS

7.12.6. STRATEGIC ANALYSIS

7.13. FLURRY

7.13.1. OVERVIEW

7.13.2. PRODUCT PORTFOLIO

7.13.3. KEY INNOVATION/FOCUS SECTOR

7.13.4. STRATEGIC INITIATIVES

7.13.5. SCOT ANALYSIS

7.13.6. STRATEGIC ANALYSIS

7.14. ATLAS SOLUTION INC,

7.14.1. OVERVIEW

7.14.2. PRODUCT PORTFOLIO

7.14.3. KEY INNOVATION/FOCUS SECTOR

7.14.4. STRATEGIC INITIATIVES

7.14.5. SCOT ANALYSIS

7.14.6. STRATEGIC ANALYSIS

7.15. CHARTBOOST

7.15.1. OVERVIEW

7.15.2. PRODUCT PORTFOLIO

7.15.3. KEY INNOVATION/FOCUS SECTOR

7.15.4. STRATEGIC INITIATIVES

7.15.5. SCOT ANALYSIS

7.15.6. STRATEGIC ANALYSIS

LIST OF TABLES

1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY APPLICATION PLATFORM 2014-2023 ($ MILLION)

2. GLOBAL CROSS PLATFORM ADVERTISING BY GEOGRAPHY 2014-2023 ($MILLION)

3. GLOBAL MOBILE ADVERTISING BY GEOGRAPHY 2014-2023 ($ MILLION)

4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SOLUTIONS 2014-2023 ($ MILLION)

5. GLOBAL ADVERTISING & CAMPAIGN SOLUTIONS BY GEOGRAPHY 2014-2023 ($ MILLION)

6. GLOBAL CONTENT DELIVERY SOLUTIONS BY GEOGRAPHY 2014-2023 ($ MILLION)

7. GLOBAL INTEGRATED SOLUTIONS BY GEOGRAPHY 2014-2023 ($ MILLION)

8. GLOBAL REPORTING AND ANALYTICS SOLUTIONS BY GEOGRAPHY 2014-2023 ($ MILLION)

9. GLOBAL MOBILE-PROXIMITY SOLUTIONS BY GEOGRAPHY 2014-2023 ($MILLION)

10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING BY OTHERS BY GEOGRAPHY 2014-2023 ($ MILLION)

11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY END USER 2014-2023 ($ MILLION)

12. GLOBAL SMALL AND MEDIUM ENTERPRISES BY GEOGRAPHY 2014-2023 ($ MILLION)

13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING BY ENTERPRISES BY GEOGRAPHY 2014-2023 ($ MILLION)

14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY TYPE OF ADVETISING 2014-2023 ($ MILLION)

15. GLOBAL SEARCH ADVERTISING BY GEOGRAPHY 2014-2023 ($ MILLION)

16. GLOBAL SMS/MMS/P2P MESSAGING ADVERTISING BY GEOGRAPHY 2014-2023 ($ MILLION)

17. GLOBAL RICH MEDIA BY GEOGRAPHY 2014-2023 ($ MILLION)

18. GLOBAL DISPLAY ADVERTISING BY GEOGRAPHY 2014-2023 ($ MILLION)

19. GLOBAL IN-GAME ADVERTISING BY GEOGRAPHY 2014-2023 ($MILLION)

20. GLOBAL IN-APP ADVERTISING BY GEOGRAPHY 2014-2023 ($MILLION)

21. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING BY OTHERS BY GEOGRAPHY 2014-2023 ($ MILLION)

22. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY VERTICALS 2014-2023 ($ MILLION)

23. GLOBAL CONSUMER GOODS , RETAIL AND RESTUARANTS BY GEOGRAPHY 2014-2023 ($ MILLION)

24. GLOBAL TELECOM & IT BY GEOGRAPHY 2014-2023 ($ MILLION)

25. GLOBAL BANKING , FINANCIAL SERVICES AND INSURANCE BY GEOGRAPHY 2014-2023 ($ MILLION)

26. GLOBAL MEDIA & ENTERTAINMENT BY GEOGRAPHY 2014-2023 ($ MILLION)

27. GLOBAL TRAVEL , TRANSPORTATION AND AUTOMOBILE BY GEOGRAPHY 2014-2023 ($MILLION)

28. GLOBAL SUPPLY-CHAIN AND LOGISTICS BY GEOGRAPHY 2014-2023 ($MILLION)

29. GLOBAL HEALTHCARE BY GEOGRAPHY 2014-2023 ($ MILLION)

30. GLOBAL ENERGY , POWER AND UTILITIES BY GEOGRAPHY 2014-2023 ($ MILLION)

31. GLOBAL ACADEMIA AND GOVERNMENT BY GEOGRAPHY 2014-2023 ($ MILLION)

32. GLOBAL CROSS- PLATFORM BY OTHERS BY GEOGRAPHY 2014-2023 ($ MILLION)

33. NORTH AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

34. EUROPE CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

35. ASIA PACIFIC CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

36. REST OF THE WORLD CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

LIST OF FIGURES

1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY CROSS- PLATFORM ADVERTISING MARKET 2014-2023 ($ MILLION)

2. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY ADVERTISING CAMPAIGN SOLUTIONS 2014-2023 ($ MILLION)

4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY CONTENT DELIVERY SOLUTIONS MARKET 2014-2023 ($ MILLION)

5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY INTEGRATED SOLUTIONS MARKET 2014-2023 ($ MILLION)

6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY REPORTING AND ANALYTICS SOLUTIONS 2014-2023 ($ MILLION)

7. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY MOBILE PROXIMITY SOLUTIONS 2014-2023 ($ MILLION)

8. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY OTHERS MARKET 2014-2023 ($ MILLION)

9. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SMALL & MEDIUM ENTERPRISES MARKET 2014-2023 ($ MILLION)

10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY ENTERPRISES MARKET 2014-2023 ($ MILLION)

11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SEARCH ADVERTISING MARKET 2014-2023 ($ MILLION)

12. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SMS/MMS/P2P MESSAGING ADVERTISING MARKET 2014-2023 ($ MILLION)

13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY RICH MEDIA MARKET 2014-2023 ($ MILLION)

14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY DISPLAY ADVERTISING MARKET 2014-2023 ($ MILLION)

15. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY IN-GAME ADVERTISING MARKET 2014-2023 ($ MILLION)

16. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY IN-APP ADVERTISING MARKET 2014-2023 ($ MILLION)

17. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY OTHERS MARKET 2014-2023 ($ MILLION)

18. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY CONSUMER GOODS , RETAIL AND RESTAURANTS MARKET 2014-2023 ($ MILLION)

19. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY TELECOM AND IT MARKET 2014-2023 ($ MILLION)

20. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY BANKING , FINANCIAL SERVICES AND INSURANCE MARKET 2014-2023 ($ MILLION)

21. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY MEDIA & ENTERTAINMENT MARKET 2014-2023 ($ MILLION)

22. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY TARVEL , TRANSPORTATION AND AUTOMOBILE MARKET 2014-2023 ($ MILLION)

23. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY SUPPLY CHAIL AND LOGISTICS MARKET 2014-2023 ($ MILLION)

24. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY HEALTHCARE MARKET 2014-2023 ($ MILLION)

25. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY ENERGY , POWER AND UTILITIES MARKET 2014-2023 ($ MILLION)

26. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY ACADEMIA AND GOVERNMENT MARKET 2014-2023 ($ MILLION)

27. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET BY OTHERS 2014-2023 ($ MILLION)

28. UNITED STATES (U.S.) CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

29. CANADA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

30. UNITED KINGDOM (UK) CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

31. FRANCE CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

32. GERMANY CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

33. SPAIN CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

34. ITALY CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

35. ROE CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

36. INDIA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

37. CHINA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

38. JAPAN CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

39. KOREA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

40. AUSTRALIA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

41. ROAPAC CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

42. LATIN AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

43. MENA CROSS-PLATFORM & MOBILE ADVERTISING MARKET 2014-2023 ($ MILLION)

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Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2017 – 2023

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