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Home » ICT » ICT Services » IIC-7020817

  • Global Over the Top Content Market Research Report Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023

  • Publish: August 2017 | Report Code: IIC-7020817

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Over the top (OTT) content is the content in the form of audio, video, text, images etc. which is broadcasted over the internet without including multiple system operators (MSO) such as direct broadcast satellite television systems or cable operators. There is a huge demand for over the top content due to several advantages such as no cookies, low cost, easy installation, and user friendly. Therefore, consumers consider it as the best choice to access multimedia information. The applications of global OTT market are across BFSI, retail, healthcare, education, government etc. Its applications enhancing global over the top content market with a CAGR of around 17% during 2016-2023. The rise of over the top content market has created vast number of opportunities for digital marketing sector such as marketing over social networking sites, video streaming sites such as Youtube, Netflix etc.  Therefore, people are adopting the digital technologies worldwide. . Now-a-days customers prefer unique and innovative ways to be entertained and obtain news about various brands and products. This has led to the increased adoption of over the top content.  

The key factor driving the growth of global over the top content market is the increasing adoption of device based computing. OTT devices are used to watch multimedia content such as videos, music, text and images etc.  This multimedia information is broadcasted over the internet. Moreover, the over the top content devices are different from the other digital devices such as digital television. They allow the users to have access over, over the top content through internet connected devices such as smart TV, smart phones, laptops, etc. OTT internet TV is the major advancement in the field of over the top content market. According to Forbes, OTT TV earned total revenue worth $22.3 billion in 2015 and is expected to account for revenue worth $49.7 billion by 2023.  The increasing penetration of smart phones and internet has led to the high demand for over the top content. As per mobility report published by Ericsson, there were around 2.6 billion smart phone users present across the globe in 2014. This number is expected to increase up to 6.1 billion by the end of 2020. The increasing demand for smart phones and tablets is contributing towards the growth of global over the top content market.

Source: OBRC Analysis.

The report on global over the top content market includes content type, deployment type, devices, revenue models and verticals.

Content Type included in over the top content market report are:

  • VoIP content
  • Text and Image content
  • Music streaming content
  • Video content





Deployment of  over the top content market report includes:

  • Cloud
  • On premise



Devices/platforms included in over the top content market report are:

  • Desktops and laptops
  • Gaming Consoles
  • OTT streaming devices
  • Smartphones and tablets
  • Smart TV
  • Others







Revenue models included in over the top content market report are segmented into:

  • SVOD
  • AVOD
  • TVOD
  • Others





Verticals included in over the top content market report are segmented into:

  • Healthcare
  • Government
  • BFSI
  • Education
  • Others






The global over the top content market report has been geographically segmented in:

  • North America (U.S. & Canada)
  • Asia Pacific (China, India, Japan, RoAPAC)
  • Europe (UK, France, Germany, RoE)
  • Rest of World





North America is expected to have the largest market share in terms of revenue during the forecast period. Majority of the key market players such as Facebook, Microsoft etc. are situated in U.S. and are providing the best over the top content services to the residents of America. High speed internet connectivity and large number of smart phone users are the major factors driving the growth of over the top content market in North America. The revenue share of North America was accounted to be $ 21.4 billion in 2015 and is expected to continue its dominance by the end of 2023. Asia-pacific (APAC) region also has growth opportunities, as the well-established companies in this region are switched towards over the top content platform and service providers to offer enhanced services in terms of quality, performance, and quantity.

Global over the top content market report covers segmentation analysis of content, deployment, devices, revenue models and verticals. Report further covers segments of content which includes VoIP, text and image, music streaming, video etc. Among these segments, VoIP has the largest market share. Increasing adoption of Voice-over-IP (VoIP) services has added values to organizations such as VoIP allows reduction of capital, operation expenses and also offers advanced features that can work effectively virtually on any device. By deployment, the market is further divided into cloud and on premise. The cloud deployment is the leading segment due to large demand for cloud based OTT devices and services. By Device, market is divided into smart phones and tablets, smart TV, laptops and PC and others. The smart phones market is the increasing segment due to massive growth in the number of smartphone and internet users around the globe.

The major market players of the global over the top content market are:

  • IBM CORPORATION
  • LIMELIGHT NETWORKS
  • MICROSOFT CORPORATION
  • AKAMAI TECHNOLOGIES
  • FACEBOOK INC.
  • OTHERS







These companies use various strategies such as merger & acquisition, collaboration, partnership and product launch. Product and service is the key strategy adopted by the companies in the over the top content market.

For Example: In March 2017, Akamai technologies announced that Akamai media acceleration will be available, which is designed to provide enhanced viewing experience for over the top (OTT) video audiences which in turn will increase the number of video games and other software downloads.

In September 2016, Limelight Networks declared that GoChina TV will be availing its Video Delivery services in order to provide broadcasting of videos in Mandarin language to large number of subscribers worldwide. 

The report covers detailed analysis of companies which comprises of overview, SCOT analysis, product portfolio, strategic initiative, strategic analysis, competitive landscape and market share analysis in over the top content market.

Key reasons to buy the report:

  • The report includes market estimation, forecast and analysis for the forecast period 2016-2023
  • Report includes detailed analysis of different segments such as content, deployment, devices, revenue models and verticals of over the top content.
  • Identify and understand the strengths, opportunities, challenges and threats of global over the top content market.
  • Covers details analysis of Porters 5 force model and other strategic models and also covers revenues, market share analysis, and competitive landscape analysis of major players of over the top content market.
  • Detailed analysis of various regulatory policies which affect the global over the top content market.






How we are different from others:

At Occams we provide an extensive portfolio which is comprehensive market analysis along with the market size, market share, and market segmentations. Our report on over the top content market offers detailed analysis of strategic models such as investment vs. adoption model, see saw analysis and others strategic models. Also, the report contains the detailed analysis of application, adoption scenario and decision support for each segment. The report discusses competitive landscape of the over the top content market, with giving extensive SCOT analysis of key companies. 

Key findings of the global over the top content market:

  • The global over the top content market is expected to rise at a CAGR of 17% during the forecast period 2016-2023.
  • North America is expected to have the largest market share in terms of revenue during the forecast period.
  • VoIP segment has the largest market share.
  • Product and service is the key strategy adopted by the companies in global over the top content market.
1. INTRODUCTION
1.1. EXECUTIVE SUMMARY
1.2. ESTIMATION METHODOLOGY
 
2. MARKET OVERVIEW
2.1. GLOBAL  OVER THE TOP CONTENT MARKET: EVOLUTION & TRANSITION
2.2. MARKET DEFINITION & SCOPE
2.3. INDUSTRY STRUCTURE
2.4. REGULATORY FRAMEWORK
2.5. TOTAL MARKET ANALYSIS
2.5.1. TOP 5 FINDINGS
2.5.2. TOP 5 OPPORTUNITY MARKETS
2.5.3. TOP 5 COMPANIES
2.5.4. TOP 3 COMPETITIVE STRATEGIES
2.6. ESTIMATION ANALYSIS
2.7. STRATEGIC ANALYSIS
2.7.1. INVESTMENT VS. ADOPTION MODEL
2.7.2. 360-DEGREE INDUSTRY ANALYSIS
2.7.3. PORTER'S 5 FORCE MODEL
2.7.4. SEE-SAW ANALYSIS
2.7.5. CONSUMER ANALYSIS AND KEY BUYING CRITERIA
2.8. COMPETITIVE ANALYSIS
2.8.1. KEY STRATEGIES & ANALYSIS
2.8.2. MARKET SHARE ANALYSIS AND TOP COMPANY ANALYSIS
2.9. STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS
2.9.1. INVESTMENT OPPORTUNITIES BY REGIONS
2.9.2. OPPORTUNITIES IN EMERGING APPLICATIONS
2.9.3. INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT
 
3. MARKET DETERMINANTS 
3.1. MARKET DRIVERS
3.1.1. ADOPTION OF DEVICE BASED COMPUTING
3.1.2. PERSONALIZATION OF TECHNOLOGY
3.1.3. WIDE AVAILABILITY OF HIGH SPEED BROADBAND
3.1.4. INCREASING DEMAND FOR COMPLIANCE AND VERIFICATION
3.1.5. COST EFFECTIVE CHARGES FOR USAGE OF OTT PLATFORMS AND SERVICES 
3.2. MARKET RESTRAINTS
3.2.1. DIFFICULTY IN ADOPTION OF SERVER BASED COMPUTING
3.2.2. LACK OF AWARENESS ABOUT BENEFITS OF OTT
3.3. MARKET OPPORTUNITIES
3.3.1. TECHNOLOGICAL DEVELOPMENTS
3.4.  MARKET CHALLENGES 
3.4.1. LARGE MARKET COMPETITON
3.4.2. IMPACT OF SERVER ON THE ECONOMY
 
4. MARKET SEGMENTATION 
4.1. GLOBAL  OVER THE TOP CONTENT MARKET  BYCONTENT TYPE
4.1.1. MARKET DEFINITION AND SCOPE
4.1.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.1.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.1.4. OPPORTUNITY MATRIX
4.1.5. MARKET SEGMENTATION 
4.1.5.1. GLOBAL VOIP CONTENT MARKET 
4.1.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.1.4. KEY CONCLUSIONS
4.1.5.2. GLOBAL  TEXT AND IMAGE CONTENT MARKET 
4.1.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.2.4. KEY CONCLUSIONS
4.1.5.3. GLOBAL MUSIC STREAMING MARKET
4.1.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.3.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.3.4. KEY CONCLUSIONS
4.1.5.4. GLOBAL VIDEO CONTENT MARKET
4.1.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.1.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.1.5.4.3. TOP PLAYERS & KEY PRODUCTS 
4.1.5.4.4. KEY CONCLUSIONS
4.2. GLOBAL  OVER THE TOP CONTENT MARKET  BY PLATFORM / DEVICES 
4.2.1. MARKET DEFINITION AND SCOPE
4.2.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.2.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.2.4. OPPORTUNITY MATRIX
4.2.5. MARKET SEGMENTATION 
4.2.5.1. GLOBAL  DESKTOP AND LAPTOPMARKET 
4.2.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.1.4. KEY CONCLUSIONS
4.2.5.2. GLOBAL  GAMING CONSOLES MARKET 
4.2.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.2.4. KEY CONCLUSIONS
4.2.5.3. GLOBAL  OTT STREAMING DEVICE MARKET 
4.2.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.3.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.3.4. KEY CONCLUSIONS
4.2.5.4. GLOBAL  SMARTPHONES AND TABLETS MARKET 
4.2.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.4.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.4.4. KEY CONCLUSIONS
4.2.5.5. GLOBAL  SMART TVMARKET 
4.2.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.5.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.5.4. KEY CONCLUSIONS
4.2.5.6. GLOBAL  OTHERDEVICESMARKET 
4.2.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.2.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.2.5.6.3. TOP PLAYERS & KEY PRODUCTS 
4.2.5.6.4. KEY CONCLUSIONS
4.3. GLOBAL  OVER THE TOP CONTENT MARKET  BYDEPLOYMENT 
4.3.1. MARKET DEFINITION AND SCOPE
4.3.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.3.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.3.4. OPPORTUNITY MATRIX
4.3.5. MARKET SEGMENTATION 
4.3.5.1. GLOBAL  CLOUD MARKET
4.3.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.3.5.1.4. KEY CONCLUSIONS
4.3.5.2. GLOBAL  ON PREMISEMARKET
4.3.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.3.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.3.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.3.5.2.4. KEY CONCLUSIONS
4.4. GLOBAL  OVER THE TOP CONTENT MARKET BYREVENUE MODEL
4.4.1. MARKET DEFINITION AND SCOPE
4.4.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.4.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.4.4. OPPORTUNITY MATRIX
4.4.5. MARKET SEGMENTATION 
4.4.5.1. GLOBAL  SVOD MARKET
4.4.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.4.5.1.4. KEY CONCLUSIONS
4.4.5.2. GLOBAL  AVOD MARKET
4.4.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.4.5.2.4. KEY CONCLUSIONS
4.4.5.3. GLOBAL  TVOD MARKET
4.4.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.3.3. TOP PLAYERS & KEY PRODUCTS 
4.4.5.3.4. KEY CONCLUSIONS
4.4.5.4. GLOBAL  OTHER REVENUE MODELS MARKET
4.4.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.4.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.4.5.4.3. TOP PLAYERS & KEY PRODUCTS 
4.4.5.4.4. KEY CONCLUSIONS
4.5. GLOBAL  OVER THE TOP CONTENT MARKET BY VERTICALS
4.5.1. MARKET DEFINITION AND SCOPE
4.5.2. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
4.5.3. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
4.5.4. OPPORTUNITY MATRIX
4.5.5. MARKET SEGMENTATION 
4.5.5.1. GLOBAL  BFSI MARKET
4.5.5.1.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.1.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.1.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.1.4. KEY CONCLUSIONS
4.5.5.2. GLOBAL  HEALTHCARE MARKET
4.5.5.2.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.2.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.2.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.2.4. KEY CONCLUSIONS
4.5.5.3. GLOBAL  IT AND TELECOM MARKET
4.5.5.3.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.3.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.3.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.3.4. KEY CONCLUSIONS
4.5.5.4. GLOBAL  RETAIL MARKET
4.5.5.4.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.4.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.4.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.4.4. KEY CONCLUSIONS
4.5.5.5. GLOBAL  EDUCATION MARKET
4.5.5.5.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.5.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.5.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.5.4. KEY CONCLUSIONS
4.5.5.6. GLOBAL  GOVERNEMENT MARKET
4.5.5.6.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.6.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.6.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.6.4. KEY CONCLUSIONS
4.5.5.7. GLOBAL  OTHER VERTICALS MARKET
4.5.5.7.1. ADOPTION SCENARIO & MARKET DETERMINANTS
4.5.5.7.2. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
4.5.5.7.3. TOP PLAYERS & KEY PRODUCTS 
4.5.5.7.4. KEY CONCLUSIONS
 
5. COMPETITIVE LANDSCAPE
5.1. KEY STRATEGIES
5.1.1. LIST OF MERGERS AND ACQUISITION
5.1.2. LIST OF JOINT VENTURES
5.1.3. LIST OF PRODUCT LAUNCHES
5.1.4. LIST OF PARTNERSHIPS
 
6. GEOGRAPHICAL ANALYSIS
6.1. DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
6.2. COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
6.3. OPPORTUNITY MATRIX
6.4. GLOBAL  OVER THE TOP CONTENT MARKET BY REGION 2014-2023 ($ MILLION)
6.4.1. NORTH AMERICA
6.4.1.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.1.2. TOP COUNTRY ANALYSIS
6.4.1.2.1. U.S. 
6.4.1.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.1.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.1.2.1.3. KEY CONCLUSIONS
6.4.1.2.2. CANADA
6.4.1.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.1.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.1.2.2.3. KEY CONCLUSIONS
6.4.2. EUROPE
6.4.2.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.2.2. TOP COUNTRY ANALYSIS
6.4.2.2.1. UK
6.4.2.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.1.3. KEY CONCLUSIONS
6.4.2.2.2. FRANCE
6.4.2.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.2.3. KEY CONCLUSIONS
6.4.2.2.3. GERMANY
6.4.2.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.3.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.3.3. KEY CONCLUSIONS
6.4.2.2.4. SPAIN
6.4.2.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.4.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.4.3. KEY CONCLUSIONS
6.4.2.2.5. REST OF EUROPE
6.4.2.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.2.2.5.2. TOP PLAYERS & KEY PRODUCTS
6.4.2.2.5.3. KEY CONCLUSIONS
6.4.3. ASIA PACIFIC
6.4.3.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.3.2. TOP COUNTRY ANALYSIS
6.4.3.2.1. CHINA
6.4.3.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.1.3. KEY CONCLUSIONS
6.4.3.2.2. INDIA
6.4.3.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.2.3. KEY CONCLUSIONS
6.4.3.2.3. JAPAN
6.4.3.2.3.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.3.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.3.3. KEY CONCLUSIONS
6.4.3.2.4. AUSTRALIA
6.4.3.2.4.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.4.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.4.3. KEY CONCLUSIONS
6.4.3.2.5. REST OF ASIA PACIFIC
6.4.3.2.5.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.3.2.5.2. TOP PLAYERS & KEY PRODUCTS
6.4.3.2.5.3. KEY CONCLUSIONS
6.4.4. ROW
6.4.4.1. INDUSTRY ANALYSIS 2014-2023 ($ MILLION)
6.4.4.2. TOP COUNTRY ANALYSIS
6.4.4.2.1. LATIN AMERICA
6.4.4.2.1.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.4.2.1.2. TOP PLAYERS & KEY PRODUCTS
6.4.4.2.1.3. KEY CONCLUSIONS
6.4.4.2.2. MIDDLE EAST & AFRICA 
6.4.4.2.2.1. MARKET ESTIMATIONS AND FORECASTS 2014-2023 ($ MILLION)
6.4.4.2.2.2. TOP PLAYERS & KEY PRODUCTS
6.4.4.2.2.3. KEY CONCLUSIONS
 
7. COMPANY PROFILES
7.1. AKAMAI TECHNOLOGIES  (U.S.)
7.1.1. OVERVIEW
7.1.2. PRODUCT PORTFOLIO
7.1.3. KEY INNOVATION SECTOR
7.1.4. STRATEGIC INITIATIVES 
7.1.5. SCOT ANALYSIS
7.1.6. STRATEGIC ANALYSIS
7.2. APPLE INC.(U.S.)
7.2.1. OVERVIEW
7.2.2. PRODUCT PORTFOLIO
7.2.3. KEY INNOVATION SECTOR
7.2.4. STRATEGIC INITIATIVES 
7.2.5. SCOT ANALYSIS
7.2.6. STRATEGIC ANALYSIS
7.3. FACEBOOK INC.(U.S.)
7.3.1. OVERVIEW
7.3.2. PRODUCT PORTFOLIO
7.3.3. KEY INNOVATION SECTOR
7.3.4. STRATEGIC INITIATIVES 
7.3.5. SCOT ANALYSIS 
7.3.6. STRATEGIC ANALYSIS
7.4. GOOGLE INC. (U.S.)
7.4.1. OVERVIEW
7.4.2. PRODUCT PORTFOLIO
7.4.3. KEY INNOVATION SECTOR
7.4.4. STRATEGIC INITIATIVES 
7.4.5. SCOT ANALYSIS
7.4.6. STRATEGIC ANALYSIS
7.5. LIMELIGHT NETWORKS (U.S.)
7.5.1. OVERVIEW
7.5.2. PRODUCT PORTFOLIO
7.5.3. KEY INNOVATION SECTOR
7.5.4. STRATEGIC INITIATIVES 
7.5.5. SCOT ANALYSIS
7.5.6. STRATEGIC ANALYSIS
7.6. MICROSOFT CORPORATION(U.S.)
7.6.1. OVERVIEW
7.6.2. PRODUCT PORTFOLIO
7.6.3. KEY INNOVATION SECTOR
7.6.4. STRATEGIC INITIATIVES 
7.6.5. SCOT ANALYSIS 
7.6.6. STRATEGIC ANALYSIS
7.7. NETFLIX(U.S.)
7.7.1. OVERVIEW
7.7.2. PRODUCT PORTFOLIO
7.7.3. KEY INNOVATION SECTOR
7.7.4. STRATEGIC INITIATIVES 
7.7.5. SCOT ANALYSIS 
7.7.6. STRATEGIC ANALYSIS
7.8. TENCENT HOLDINGS (CHINA)
7.8.1. OVERVIEW
7.8.2. PRODUCT PORTFOLIO
7.8.3. KEY INNOVATION SECTOR
7.8.4. STRATEGIC INITIATIVES 
7.8.5. SCOT ANALYSIS 
7.8.6. STRATEGIC ANALYSIS
7.9. YAHOO INC. (U.S.)
7.9.1. OVERVIEW
7.9.2. PRODUCT PORTFOLIO
7.9.3. KEY INNOVATION SECTOR
7.9.4. STRATEGIC INITIATIVES 
7.9.5. SCOT ANALYSIS 
7.9.6. STRATEGIC ANALYSIS
7.10. NIMBUZZ  (INDIA)
7.10.1. OVERVIEW
7.10.2. PRODUCT PORTFOLIO
7.10.3. KEY INNOVATION SECTOR
7.10.4. STRATEGIC INITIATIVES 
7.10.5. SCOT ANALYSIS 
7.10.6. STRATEGIC ANALYSIS
7.11. IBM CORPORATION (U.S.)
7.11.1. OVERVIEW
7.11.2. PRODUCT PORTFOLIO
7.11.3. KEY INNOVATION SECTOR
7.11.4. STRATEGIC INITIATIVES 
7.11.5. SCOT ANALYSIS
7.11.6. STRATEGIC ANALYSIS
7.12. EROS INTERNATIONAL (INDIA)
7.12.1. OVERVIEW
7.12.2. PRODUCT PORTFOLIO
7.12.3. KEY INNOVATION SECTOR
7.12.4. STRATEGIC INITIATIVES 
7.12.5. SCOT ANALYSIS
7.12.6. STRATEGIC ANALYSIS
7.13. ACTIVE VIDEO (U.S.)
7.13.1. OVERVIEW
7.13.2. PRODUCT PORTFOLIO
7.13.3. KEY INNOVATION SECTOR
7.13.4. STRATEGIC INITIATIVES 
7.13.5. SCOT ANALYSIS
7.13.6. STRATEGIC ANALYSIS
7.14. BRIGHTCOVE (U.S.)
7.14.1. OVERVIEW
7.14.2. PRODUCT PORTFOLIO
7.14.3. KEY INNOVATION SECTOR
7.14.4. STRATEGIC INITIATIVES 
7.14.5. SCOT ANALYSIS
7.14.6. STRATEGIC ANALYSIS
7.15. AMAZON (U.S.)
7.15.1. OVERVIEW
7.15.2. PRODUCT PORTFOLIO
7.15.3. KEY INNOVATION SECTOR
7.15.4. STRATEGIC INITIATIVES 
7.15.5. SCOT ANALYSIS
7.15.6. STRATEGIC ANALYSIS
 
LIST OF TABLES
 
1. GLOBAL  OVER THE TOP CONTENT MARKET  BYCONTENT TYPE2014-2023 ($ MILLION)
2. GLOBAL  VOIP CONTENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
3. GLOBAL  TEXT AND IMAGE CONTENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
4. GLOBAL  MUSIC STREAMING MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
5. GLOBAL  VIDEO CONTENT MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
6. GLOBAL OVER THE TOP CONTENT MARKET  BY PLATFORM / DEVICES 2014-2023 ($ MILLION)
7. GLOBAL DESKTOP AND LAPTOP MARKET BY GEOGRAPHY2014-2023 ($ MILLION)
8. GLOBAL  GAMING CONSOLES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
9. GLOBAL OTT STREAMING DEVICEMARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
10. GLOBAL SMARTPHONES AND TABLETS  MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
11. GLOBAL SMART TV MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
12. GLOBAL OTHER DEVICES MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
13. GLOBAL OVER THE TOP CONTENT MARKET BYDEPLOYMENT TYPE2014-2023 ($ MILLION)
14. GLOBAL CLOUD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
15. GLOBAL ON PREMISE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
16. GLOBAL OVER THE TOP CONTENT MARKET  BYREVENUE MODEL2014-2023 ($ MILLION)
17. GLOBAL SVOD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
18. GLOBAL AVOD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
19. GLOBAL TVOD MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
20. GLOBAL OTHER REVENUE MODELS MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
21. GLOBAL OVER THE TOP CONTENT MARKET  BY VERTICALS2014-2023 ($ MILLION)
22. GLOBAL BFSI MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
23. GLOBAL HEALTHCARE MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
24. GLOBAL IT AND TELECOM MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
25. GLOBAL RETAIL MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
26. GLOBAL EDUCATION MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
27. GLOBAL GOVERNEMENT  MARKET BY GEOGRAPHY 2014-2023 ($ MILLION)
28. NORTH AMERICA OVER THE TOP CONTENT MARKET  2014-2023 ($ MILLION)
29. EUROPE OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
30. ASIA PACIFICOVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
31. REST OF THE WORLD OVER THE TOP CONTENT MARKET2014-2023 ($ MILLION)
 
LIST OF FIGURES
 
1. GLOBAL  OVER THE TOP CONTENT MARKET  2014-2023 ($ MILLION)
2. GLOBAL  VOIP CONTENT MARKET2014-2023 ($ MILLION)
3. GLOBAL  TEXT AND IMAGE CONTENT MARKET 2014-2023 ($ MILLION)
4. GLOBAL  MUSIC STREAMINGMARKET 2014-2023 ($ MILLION)
5. GLOBAL  VIDEO CONTENT MARKET 2014-2023 ($ MILLION)
6. GLOBAL DESKTOP AND LAPTOP MARKET 2014-2023 ($ MILLION)
7. GLOBAL  GAMING CONSOLES MARKET 2014-2023 ($ MILLION)
8. GLOBAL OTT STREAMING DEVICE MARKET2014-2023 ($ MILLION)
9. GLOBAL SMARTPHONES AND TABLETS  MARKET 2014-2023 ($ MILLION)
10. GLOBAL SMART TV MARKET 2014-2023 ($ MILLION)
11. GLOBAL OTHERDEVICES MARKET 2014-2023 ($ MILLION)
12. GLOBAL CLOUD MARKET 2014-2023 ($ MILLION)
13. GLOBAL ON PREMISE MARKET 2014-2023 ($ MILLION)
14. GLOBAL SVOD MARKET 2014-2023 ($ MILLION)
15. GLOBAL AVOD MARKET 2014-2023 ($ MILLION)
16. GLOBAL TVOD MARKET 2014-2023 ($ MILLION)
17. GLOBAL OTHER REVENUE MODELS MARKET2014-2023 ($ MILLION)
18. GLOBAL BFSI MARKET 2014-2023 ($ MILLION)
19. GLOBAL HEALTHCARE MARKET 2014-2023 ($ MILLION)
20. GLOBAL IT AND TELECOM MARKET 2014-2023 ($ MILLION)
21. GLOBAL RETAIL MARKET 2014-2023 ($ MILLION)
22. GLOBAL EDUCATION MARKET2014-2023 ($ MILLION)
23. GLOBAL GOVERNEMENT  MARKET 2014-2023 ($ MILLION)
24. UNITED STATES (U.S.) OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
25. CANADA OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
26. UNITED KINGDOM (UK) OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
27. FRANCE OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
28. GERMANY OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
29. SPAINOVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
30. ROEOVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
31. INDIA OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
32. CHINA OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
33. JAPANOVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
34. AUSTRALIAOVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
35. ROAPAC OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
36. LATIN AMERICA OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
37. MENA OVER THE TOP CONTENT MARKET 2014-2023 ($ MILLION)
 

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